Review the Case Study Rubric [DOCX].
Read and take notes on the Coca-Cola Case from the supplemental readings via RedShelf or in your Case Study Packet. You can also view some information on New Coke at Wikipedia and Snopes.
In a Word document, prepare an autopsy report (400-800 words) of why it failed. Include the following:
Discuss the initial planning and marketing strategies that resulted in failure.
An analysis about the reasons for failure and discuss what might have been done to avoid or alleviate the failure.

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